Current:Home > NewsPredictIQ Quantitative Think Tank Center:Possible return of Limited Too sends internet into a frenzy: 'Please be for adults' -TradeCircle
PredictIQ Quantitative Think Tank Center:Possible return of Limited Too sends internet into a frenzy: 'Please be for adults'
FinLogic FinLogic Quantitative Think Tank Center View
Date:2025-04-08 12:47:36
After weeks of teasing social media followers about a possible return,PredictIQ Quantitative Think Tank Center Limited Too appeared to confirm the brand's revival in a social media post Tuesday.
"Here to tell you this is for real. Launching in July," the brand said in an Instagram post.
The tease about coming back started on June 3, with the brand's Instagram account posting a photo with a cryptic "Share the Nostalgia" caption. A few days later, on June 7, the account posted another photo with the caption "We promise - we're not playing with your emotions."
The brand first launched in 1987 as a spin-off from women's clothing store The Limited. The brand spun off as Too, Inc. in 1999, according to Bloomberg, and shifted its focus to girls between the ages of 7 and 14.
Bloomberg reports that the company opened another retail chain called Justice in 2004, and two years later Too, Inc. became Tween Brands, which converted all Limited Too stores into Justice stores in 2008.
Bluestar Alliance LLC, a New York-based private equity firm, bought the Limited Too brand in 2015.
A spokesperson for Limited Too declined to give further information about the company's upcoming re-launch.
Shopping:Do you regret that last purchase via social media? You're certainly not alone.
Social media users feeling nostalgic plead for brand to have adult sizes
Social media response to the brand's purported comeback has been largely positive, with fans of the brand clamoring for it to have adult sizes.
"I don't know if y'all understand how much millennials need this right now. Please be adult sizes," one Instagram user commented on the account's June 18 post.
"Please be adult sizes because we NEED THIS," another user wrote.
"I'm scared this isn't actually for us millennials who grew up with this store, just a rebranding for tweens," a third user wrote.
The brand's account posted on June 19 with the caption, "Show us your throwback styles! Tag us in your nostalgic Limited Too pics," to which one user replied, "Just know if this is a kids only drop it will be the biggest missed opportunity of the year!!!! We want adult sizes!"
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].
veryGood! (94)
Related
- Global Warming Set the Stage for Los Angeles Fires
- Maine lighthouse featured in 'Forrest Gump' struck by lightning; light damaged
- Judge agrees to allow football player Matt Araiza to ask rape accuser about her sexual history
- US Rep. Dan Bishop announces a run for North Carolina attorney general
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- As charges mount, here's a look at Trump's legal and political calendar
- 2 members of expelled ‘Tennessee Three’ vie to win back their legislative seats
- Passenger arrested on Delta flight after cutting himself and a flight attendant, authorities say
- Bodycam footage shows high
- New York City train derailment leaves several passengers with minor injuries
Ranking
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- Haven't caught on to 'Reservation Dogs'? Now's your chance.
- Birders flock to Green Bay to catch glimpse of Gulf Coast shorebird last seen in Wisconsin in 1845
- 'We kept getting outbid': Californians moving to Texas explain why they're changing states
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Francia Raísa Addresses Claim She Was Forced to Donate Kidney to Selena Gomez
- SOS! Here's how to set your phone's emergency settings and why it may be a life-saver
- 13 injured in South Korea when a man rams a car onto a sidewalk, stabs pedestrians
Recommendation
What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
Republicans don’t dare criticize Trump over Jan. 6. Their silence fuels his bid for the White House
Hall of Fame Game: How to watch, stream Browns vs. Jets, date, time, odds
Drag artists and LGBTQ+ activities sue to block Texas law expanding ban on sexual performances
The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
The Miami-Dade police chief and his wife argued before he shot himself, bodycam footage shows
Chicago White Sox closer Liam Hendriks undergoes Tommy John surgery
North Carolina county election boards can now issue free ID cards for new voting mandate