Current:Home > ContactTradeEdge-Beyoncé, Tina Knowles tap Victoria Monét for new Cécred hair care video -TradeCircle
TradeEdge-Beyoncé, Tina Knowles tap Victoria Monét for new Cécred hair care video
Rekubit Exchange View
Date:2025-04-09 00:08:26
Beyoncé has been teaming up with other prominent figures in the name of hair care,́TinaKnowlestapVictoriaMonétfornewCéTradeEdge and now another Grammy Award winning singer is the latest special guest to receive the ultimate Cécred experience.
In a new video titled "Who's in the Cécred Salon," Victoria Monét test outs different Cécred hair care products with the help of Beyoncé's mom, Tina Knowles, and the brand's Director of Education Dr. Kari Williams.
During her Cécred experience, the "On My Mama" singer talks about her hair journey with Knowles and her goals for the future while trying out products such as Cécred's clarifying shampoo and the fermented rice and rose protein treatment.
Throughout the video, Mama Knowles and Monét share some candid moments together. And it's evident the singer is well-pleased with the end result of her hair after the treatment.
Of course, Monét is just the latest name big name to use Cécred products. The hair company has featured other well-known figures in their product campaigns and in the chair, including Naomi McPherson of the music group MUNA and a beauty influencer who goes by the name MakeupShayla.
Need a break? Play the USA TODAY Daily Crossword Puzzle.
As fans know, the "Ya Ya" singer released her hair care line in February. She first teased the new hair venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Since its launch, the acclaimed line has won over fans of all hair types and has boasted of its products winning awards from beauty brands such as Women's Health magazine.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (739)
Related
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- How a father's gift brought sense to an uncertain life, from 'Zelda' to 'Elden Ring'
- A new app guides visitors through NYC's Chinatown with hidden stories
- Elon Musk bought Twitter. Here's what he says he'll do next
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- You're@Work: The Right Persona for the Job
- Boy Meets World's Ben Savage Marries Longtime Love Tessa Angermeier
- A new app guides visitors through NYC's Chinatown with hidden stories
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- How Rob Kardashian Is Balancing Fatherhood and Work Amid Great New Chapter
Ranking
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Emily Ratajkowski Broke Up With Eric André Before He Posted That NSFW Photo
- U.S. to send nuclear submarines to dock in South Korea for first time since 1980s
- China public holidays bring a post-COVID travel boom, and a boost for its shaky economic recovery
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- Shop These 15 Women-Founded Accessories Brands Because It’s Women’s History Month & You Deserve a Treat
- Shop These 15 Women-Founded Accessories Brands Because It’s Women’s History Month & You Deserve a Treat
- Here's how Americans view facial recognition and driverless cars
Recommendation
Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
Kenya starvation cult death toll hits 90 as morgues fill up: Nothing prepares you for shallow mass graves of children
Russia is restricting social media. Here's what we know
Boy Meets World's Ben Savage Marries Longtime Love Tessa Angermeier
Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
Drew Barrymore Reacts to Music and Lyrics Co-Star Hugh Grant Calling Her Singing Horrendous
Boy Meets World's Ben Savage Marries Longtime Love Tessa Angermeier
Georgina Rodríguez Gets Emotional Recalling “Worst Moment” Losing Her and Cristiano Ronaldo’s Baby Boy